{"id":753,"date":"2017-04-21T06:30:35","date_gmt":"2017-04-21T06:30:35","guid":{"rendered":"http:\/\/mikevandermeulen.com\/?p=753"},"modified":"2025-03-04T15:08:09","modified_gmt":"2025-03-04T15:08:09","slug":"chrome-browser-to-get-native-ad-blocking","status":"publish","type":"post","link":"http:\/\/mikevandermeulen.com\/index.php\/2017\/04\/21\/chrome-browser-to-get-native-ad-blocking\/","title":{"rendered":"Chrome Browser to get native ad blocking."},"content":{"rendered":"<p><a href=\"http:\/\/dash.coolsmartphone.com\/wp-content\/uploads\/2017\/04\/Google-Chrome-Receives-Incremental-Security-Update.jpg\" data-rel=\"gallery-gallery-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-149812 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Chrome Browser to get native ad blocking.\" width=\"700\" height=\"265\" title=\"Chrome Browser to get native ad blocking.\" data-src=\"http:\/\/mikevandermeulen.com\/wp-content\/uploads\/2017\/04\/Google-Chrome-Receives-Incremental-Security-Update-700x265-1.jpg\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>According to the Wall Street Journal tech giant Google is mulling over the idea to add a native ad blocker to the Google Chrome browser. It&#8217;s a strange move you might think, considering Google&#8217;s primary source of income is advertising, but Google say this is to provide a better &#8220;user experience&#8221;.<\/p>\n<p>Google is sometimes known for scrapping things at the twelfth hour, but if it goes ahead the new ad-blocking feature will be enabled by default on the desktop and mobile version of the Chrome browser.<\/p>\n<p>Not all ads will be blocked, (our very own site needs revenue from advertising) but ads that have been identified by the Coalition for Better Ads, such as auto-playing video ads with sounds, pop-ups, and \u201cprestitial\u201d ads that first show users a countdown before showing the actual content, will be.<\/p>\n<p>As the type of ads that are served up by Google are not of the types stated above, if this rumoured ad-blocker is included into Chrome it will mainly\u00a0affect third-party advertisers. The catch that has been identified is that if Google finds an unacceptable ad on a website, it will block all ads from loading on that page. Therefore the site owner will need to ensure that there are no sub-par ads used on their site.<\/p>\n<p>When you think just how popular the Chrome browser is on both desktop and mobile, this inclusion of ad-blocking software could seriously impact both third party advertisers\u00a0<em>and<\/em> third-party ad-blocking software suppliers.<\/p>\n<p>What are your thoughts on Google introducing ad-blocking software to their browser? Let us know in the comments below.<\/p>\n<p>Source <a href=\"https:\/\/www.wsj.com\/articles\/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233\">WSJ<\/a><\/p>\n<p>The post <a href=\"https:\/\/www.coolsmartphone.com\/2017\/04\/21\/chrome-browser-to-get-native-ad-blocking\/\">Chrome Browser to get native ad blocking.<\/a> is original content from <a href=\"https:\/\/www.coolsmartphone.com\">Coolsmartphone<\/a>. If you see it on another news website, please let us know.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; According to the Wall Street Journal tech giant Google is mulling over the idea to add a native ad &hellip; <a href=\"http:\/\/mikevandermeulen.com\/index.php\/2017\/04\/21\/chrome-browser-to-get-native-ad-blocking\/\" class=\"more-link\"><span class=\"more-button\">Continue Reading<span class=\"screen-reader-text\">Chrome Browser to get native ad blocking.<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google"],"_links":{"self":[{"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/posts\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":2,"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"predecessor-version":[{"id":774,"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/posts\/753\/revisions\/774"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/media\/772"}],"wp:attachment":[{"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mikevandermeulen.com\/index.php\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}